We have sent out a Press Release today, launcing the iPay API, which allows iPhone App developers to embed card payments in their Apps, without having to use the Apple payment infrastructure.

As Apple currently charges 40% of the revenue generated, the ability to avoid these charges opens up the App market to a whole range of goods that could not be sold previously.

We think this is going to be a major innovation towards driving mCommerce - consumers using their mobile devices to make purchases while on the move.